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การประชุมนานาชาติ SEARCH2011 ณ มหาวิทยาลัยเทเลอร์ กรุงกัวลาลัมเปอร์ ประเทศมาเลเซียThe International SEARCH Conference 2011


13 January 2011


Dear Nattanun,


The International SEARCH Conference 2011 committee would like to thank you on your abstract submission. It is our great pleasure to notify that your proposal entitled “


The Value added Administration in Creative Economy Age by Using New Media International Communication Innovation”, having met the academic standards of blind peer review, has been accepted for presentation.



The Value added Administration in Creative Economy Age

by Using New Media International Communication Innovation  

Mr. Nattanun Siricharoen

Faculty of Communication Arts  Huachiew Chalermprakiet University   

Author Note

Mr. Nattanun Siricharoen , Lecturer : Faculty of Communication Arts 

Huachiew Chalermprakiet University 

18/18,Bangna-Trad Road, k.m.18, Bangplee District, Samut Prakarn, 10540, Thailand. E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ph.d. Student ,School of Communication Arts,  Sukhothai Thammathirat Open University





In the age that the world believes in unity or globalization with the advance technology, it makes humans change to follow the content which are the requirements of the world community. Principally, the business of the products or goods trading, nowadays we believe in “the innovation economy” or the creative economywhich must rely on the creative thinking procedure in order to increase the value of the products and not just the product itself. For the purpose of creating the attention and the satisfaction in products or inventions to offer to the consumers; moreover, available tools are used for helping creating the good image and building the confidence in the products. Thus, using the knowledge from new media international communication innovation is the important factor that must be brought for consideration and the results will be further studied. With the aim of applying the knowledge to build up value added by using an advertisement strategy and the public relations, this will generate image making and increase reputation of each country. With the purpose of raising the income to both the government sector and the business private sector, it can be done by using the original sale channel and the export of products. Every country can benefit from being a member of ASEAN Economic Community: AEC.

Keywords: Creative Economy, New Media International Communication Innovation, Advertising, ASEAN Economic Community: AEC.





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December 2018